Experienced B2B/B2C Writer & Content Strategist
+6 years combined experience working remotely as a freelance writer for clients across the United States and as a member of global creative teams.
I partner with companies of all sizes to create engaging, informative, and on-brand content that resonates with their target audience. I have experience working with healthcare, beauty, online printing, luxury retail, automotive, and technology clients in both agency and corporate settings.
Copywriting & communications
Print & online production
SEO product descriptions
Senior Marketing Manager
EVOX Images | Rancho Dominguez, CA | 03/11 – 02/17
Developed quarterly strategic plan to drive brand awareness, growth, and leads in target audiences as well as sub-segments.
Developed a communication strategy for major product launches (e.g., e-commerce website, build-to-order, virtual reality, OEM, and dealer solutions).
Managed all lead generation tactics.
Interfaced directly with sales and product teams to improve sales presentation materials, website layout, content, and targeted email messages.
Managed team of marketing, graphic design, and developer direct-hires and consultants.
Managed lead generation and nurturing tactics; realized a 38% YOY (2012-13) and 16% YOY (2013-14) increase in leads by initiating keyword strategy, PPC campaigns, social media interactions, and sales call follow-up strategies.
Initiated online, PPC, email, social, and direct marketing strategies.
Managed all domestic (Digital Dealer/NADA) and international (CADA) trade shows (e.g., booth display, A/V presentations, promotional materials, and vendors).
Managed all corporate and e-commerce websites including new product launches, graphics, content, and functional enhancements.
Provided copywriting and editing support for KIA Motors America RFP Proposal Response including graphics, layout, and keynote presentation. Awarded an exclusive contract with Denuo (KIA AOR).
La Salle University | Philadelphia