EXPERIENCE

20+ years of turning ideas into something people can understand, connect with and, act on.

My career started with words, but it didn't stay there.

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Over the years, I've moved between writing, editing, content strategy, SEO, marketing, communications and, increasingly, AI-supported workflows. I've worked independently and as part of agency and in-house teams, partnering with healthcare organizations, brands, subject-matter experts, executives and creative teams to turn complex information into useful, engaging content.

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Now I'm adding another chapter: business ownership.

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OWNER & GENERAL MANAGER

School of Rock Long Beach
Long Beach, California | January 2026–Present

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Building a new performance-based music education school from the ground up.

I'm overseeing the many moving parts that come with turning an idea into a real, welcoming business, including strategy, marketing, operations, customer experience, community building, partnerships and pre-opening planning. But the goal goes beyond opening the doors.

I'm creating a place where kids can discover music, build confidence, find their people, develop their skills and feel like they belong.
 

The business is new. The skills aren't.
 

SENIOR EDITOR / CONTENT STRATEGIST

Healthcare Success
September 2021–September 2026

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Led writing and editorial work for healthcare organizations across websites, service lines, patient education, thought leadership and digital marketing.Wor ked closely with strategists, writers, designers, subject-matter experts and clients to turn complex healthcare topics into accurate, useful and audience-focused content.

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My work included:

• Developing and refining content strategies and editorial approaches

• Writing and editing SEO-focused website and long-form content

• Reviewing content for search intent, AEO, GEO and emerging AI-search visibility

• Translating complex clinical information into clear, patient-friendly language

• Collaborating with physicians and other subject-matter experts

• Maintaining accuracy, brand voice and editorial quality across high-volume content

• Building AI-supported workflows to accelerate research, analysis, writing and optimization

• Applying human editorial judgment to every AI-assisted output
   

FREELANCE WRITER & EDITOR

Lil' Hummingbird
Los Angeles, California | January 2017–Present
 

Built an independent writing and content practice serving organizations across healthcare, beauty, technology, marketing and other specialized industries.
 

Projects have included:
 

• Website copy and content strategy

• SEO and search-intent optimization

• Blogs and long-form content

• Patient education

• Case studies and eBooks

• Thought leadership

• Email and marketing content

• Brand messaging

• Content editing and optimization

• AI-supported content workflows
   

EARLIER EXPERIENCE

Before focusing primarily on content strategy and editorial work, I built experience across marketing, communications, retail, technology and other industries.

That variety taught me something that has stayed with me throughout my career:

Good communication starts with understanding people.

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What do they need?

What matters to them?

What will make something clearer, more useful or more memorable?

That's still the question I bring to my work every day.
 

WHAT'S NEXT?

I'm still adding tracks.​

School of Rock Long Beach is coming soon.
 

I'm always interested in what comes next — whether that's a great content challenge, an interesting collaboration, or an entirely new challenge to meet head on.