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RESUME

Experienced B2B/B2C Writer & Content Strategist
+10 years combined experience working remotely as a freelance writer for clients across the United States and as a member of global creative teams.

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I partner with companies of all sizes to create engaging, informative, and on-brand content that resonates with their target audience. I have experience working with healthcare, beauty, online printing, luxury retail, automotive, and technology clients in both agency and corporate settings. 

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Specialties:

  • Articles

  • Blogs

  • Brochures

  • B2B

  • B2C

  • Copywriting & communications

  • Direct mail

  • Direct response

  • Editorial calendars

  • Email marketing

  • FAQs

  • Newsletters

  • Press releases

  • Print & online production

  • SEO product descriptions

  • SEO

  • Social media

  • Websites

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Senior Marketing Manager
EVOX Images | Rancho Dominguez, CA | 03/11 – 02/17
 

  • Developed quarterly strategic plan to drive brand awareness, growth, and leads in target audiences as well as sub-segments.

  • Developed a communication strategy for major product launches (e.g., e-commerce website, build-to-order, virtual reality, OEM, and dealer solutions).

  • Managed all lead generation tactics.

  • Interfaced directly with sales and product teams to improve sales presentation materials, website layout, content, and targeted email messages.

  • Managed team of marketing, graphic design, and developer direct-hires and consultants.

 

Marketing Manager

  • Managed lead generation and nurturing tactics; realized a 38% YOY (2012-13) and 16% YOY (2013-14) increase in leads by initiating keyword strategy, PPC campaigns, social media interactions, and sales call follow-up strategies.

  • Initiated online, PPC, email, social, and direct marketing strategies.

  • Managed all domestic (Digital Dealer/NADA) and international (CADA) trade shows (e.g., booth display, A/V presentations, promotional materials, and vendors).

  • Managed all corporate and e-commerce websites including new product launches, graphics, content, and functional enhancements.

  • Provided copywriting and editing support for KIA Motors America RFP Proposal Response including graphics, layout, and keynote presentation. Awarded an exclusive contract with Denuo (KIA AOR).

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BA English

La Salle University | Philadelphia

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